"The top of the websites" undergoes beta testing. The open list will include 10 thousand of the resources, most popular with Russians. What will it give to users and whether "Yandex" will sustain the competition to other such services? Photo: Maxim Zmeyev/Reuters "Yandex" carries out the closed beta testing of rating of the most popular platforms of RuNet under the name "Top of the Websites". It has to come to the end until the end of 2018. After that the open rating of 10 thousand of websites, most popular with the Russian users, will be published. Than is higher attendance of a resource, especially a high place in rating he will take. Anastasius Nazarenko the representative of the press service of "Yandex" of "Yandex" really works on a top of online projects. Some time ago we have received request from advertisers and owners of platforms for his creation. The main objective of rating — to show the fullest representative picture of attendance of online projects to help them to cooperate fruitfully with advertisers, to work on efficiency of platforms. Now service is in the mode of the closed test. We work together with the market on his completion, we do the convenient and useful analytical tool". It is expected that the rating will allow users to be guided better on spaces of RuNet. But still will render big service to advertisers. Their advertizing will become more relevant as the websites in rating can be sorted by subject, a sex, age and the income of visitors. "Yandex" and its services will get to rating too and will occupy in it one of top places, to spite of competitors, the venture investor and the media expert Mikhail Gurevich is sure. Mikhail Gurevich the director of investment company 101 StartUp, the venture investor, the media expert "In spite of the fact that in Russia there are already several ratings of the popular websites, for today large players aren't present at one rating all together. LiveInternet where there are websites Rambler, social networks Mail.ru, including the Mail.ru mail, VKontakte, "Schoolmates" and other popular services is the most uniting. Another thing is that there is no "Yandex". And here in this service on the basis of third-party and own data of "Yandex" says that there will be all, respectively, advertisers first of all will have a new tool which will allow to obtain information not only on popularity, but also on sotsdy this or that website that besides will allow to define relevance of advertizing on this or that platform. Main competitor of these "Yandex. The websites" there will be a Mediaskop company. Of course, the main competitors will be dissatisfied, and nobody asks them". As the new project will be monetized, the executive director and the co-founder of GetShopTV Sharif Karmo: argues — If "Yandex" is able to agree with the advertizing market that their measurement of popularity will become a certain standard in the market, then it will precisely lead to essential rise in price of stock on these platforms. — Somehow still they will be able to monetize themselves in this regard rating? —
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