New projects of FGC "Leader": ZhK of a komfortklass "Mood" and ZhK of a business class of Richard of ZhK "Richard". Photo: FGC "Leader" Today when the real estate market is in a condition of cardinal reorganization, perhaps, the main thing for the potential buyer of housing — to choose the reliable builder. As already I told BFM.ru, three key characteristics to which Russians pay attention — the recommendations of friends and relatives, the handed-over objects of the builder and his reputation. It is confirmed by data of survey conducted by the recently national agency of financial researches (NAFR) in 42 regions of the country: three above-stated parameters have collected most of all votes — 26%, 44% and 62% respectively. And builders agree with the buyers: for example, in the FGC "Leader" entering ten the largest builders of the capital region consider a key formula of making decision on acquisition of the apartment a combination of the offer price, an arrangement of an object and, certainly, reliability and reputation of the builder too. Reputation and its sides Then question: and what, actually, enters the concept "reputation"? Here with the price everything is clear — both developers, and their clients precisely know that it has to be not just low — adequate, what is far more important. Because it is clear to all: the price is lower than market constants — means, obvious economy on quality of the project, and low-quality offers aren't necessary to anybody at all today. At any price. With an arrangement there are no questions too: we will tell, the FGC "Leader" which works at the market since 2005 has during this time constructed and have put more than 3 million sq.m into operation and has extensive experience of construction of housing estates of the most different class — and so, the FGC "Leader" at the choice of platforms captiously studies the transport availability existing around building infrastructure, an ecological situation and proximity of green zones. And absolutely in this case it is unimportant whether there is a speech about big-budget bonus and business and cool projects or about construction of housing of mass demand. And here reputation … How to estimate her? In what units to measure? Actually, all three characteristics determined by NAFI poll as key, are also various sides of reputation. For example, what good reputation can go about the builder if in his portfolio there are no handed-over objects? And today it is possible to speak, of course, but a little about projects of two - three-five-year prescription — all this was in essentially other market, practically in other life. Therefore it is important to look at the current dynamics, and not casually FGC "Leader", by right being proud of former merits, highlights the last results. For last year the corporation has handed over 971 thousand sq.m taking into account indicators of DSK-1 entering into its structure, from them 535 thousand sq.m — the volume which is handed over directly to FGC "Leader". And this year only within two summer months the corporation has put into operation a half from last year's volume — 295,4 thousand sq.m, and until the end of the year plans to enter about 400 thousand more "squares". Moreover DSK-1 will hand over about 700 thousand quarter mt
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