In Russia the new dollar billionaire — 51-year-old Sergey Studennikov. How does his alcoholic business manage grow so quickly? Photo: krasnoeibeloe.ru B of Russia new dollar billionaire. The Bloomberg agency has included in this list of the owner of Red & White retail network Sergey Studennikov. At the same time exact assessment of his state isn't called. Studennikov earlier in detail told about how his business manages grow so quickly, and about at the expense of what in "Red & White "the prices of alcohol can be much lower, than at competitors". If it is short, according to him, the company cheap buys and correctly works with logistics and rent of rooms. Bloggers have found one more item of expenditure on which the network significantly saves, and it is unpleasant news to personnel. Sergey Studennikov is 51 years old. I was born in the village of Levokumskoye of Stavropol Krai, I lived in the city of Bakal of Chelyabinsk region. I have graduated from the Satka mountain and ceramic technical school. I am married. Is engaged in sale of beer, cigarettes and alcohol since the end of the 80th. In at one time I was distracted by building materials, but as a result I have returned to trade in alcohol. The first shop "Red & White" has opened in 2006 in the city of Kopeysk of Chelyabinsk region. Today, by estimates of Bloomberg, it is the most fast-growing retailer of Russia. Sales to network have grown by 50%, to 215 billion rubles last year and for 40% in the 2018th. 6700 sales outlets. Not the public company. But Studennikov can be a billionaire, the CEO of the information and analytical agency INFOLine Ivan Fedyakov:ivan Fedyakov the CEO of the information and analytical agency INFOLine "Certainly says, when calculating cost of this company an enormous turn, after all over 200 billion rubles was considered following the results of last year. The cost of capitalization of this company can correspond to assessment which Bloomberg had given". The Red & White network diligently gets rid of image of the alcoholic beverages store and aspires to the "shop at the house" format. There it is possible to buy milk, tea, coffee, cheese and sausage. However, nearly all these goods are located in one refrigerator. Generally — alcohol: 800 types. And the prices can differ from proposals of competitors really very strongly. So, 0,7 l of VS Hennessy cognac in a box cost 2000 rubles. In Pyaterochka the same bottle — 3189. Glenfiddich whisky is 12 years old — 2829 in Pyaterochka and 1625 rubles in Red & White. Studennikov explains a difference with the best conditions of purchases — suppliers allow discounts for wholesale and a big turn and also an opportunity to establish the minimum margin because the company saves on rent, using rooms in 80-100 square meters. Plus logistics and other items of expenditure. In 2015 Sergey Studennikov told RBC that at the first stages of half of liter of vodka in Red & White could be on sale for 29 rubles. Some suppliers were ready to sell to network alcohol at the price below cost because the network gave an advance payment, and partners sometimes very needed "fast" money. Experts add that she has successfully used the act
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