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Date: 2 weeks ago   Category: Realty

Why to Russian regions international hotel brands?


Arrival of the famous world player solves at least three strategic problems important for development of regional hotel network of the Photo: depositphotos.com In the next years Russia intends to be engaged in development of regional hotel network seriously. And it makes sense to do it with involvement of the famous international operators as arrival to the region at least of one of them solves several strategic problems. First, hoteliers by all means begin to advance the region in the world tourist market. Secondly, the foreigners seeing a familiar hotel brand begin to be tried on far more willingly to this location. At last, competitors, seeking not to miss the moment, begin to estimate, but whether not to go in the footsteps of the pioneer, and often go. Besides, cooperation with the famous hotel brands — a quite good basis for development of new formats. For example, Ramada Encore by Wyndham — the St. Petersburg's first kondo-hotel under the international brand will become result of partnership of the international operator Wyndham Hotels & Resorts and the Becar group. According to the president of Becar Asset Management Alexander Sharapov, the kondo-format will give to the market a new zone of growth: many projects are still braked by search of large investors, and the Wyndham and Becar duet, attracting private investments, is ready to start three hotels a year. In plans, besides Moscow and St. Petersburg — Zelenogradsk and Karelia. Besides still inbound tourism flow grows in Russia besides that badly — it grows incorrectly. According to the analytical agency "Turstat", in active plus some countries among which with a huge separation China is in the lead and travel of the Chinese groups are the specific financial model to very few people allowing to earn, and definitely not to branded hotels. But this year the Association of tour operators of Russia predicts 20 percent growth of tourist flow, 30 million foreign guests, and many at the same time stake on tourists from Europe and the USA. And here the known hotel brands can quite help to turn 30 million into something bigger. To add BFM.ru to your sources of news?

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