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Date: 11 months ago   Category: Auto/Moto

Unclaimed luxury. Sales of Maserati in Russia were cut almost by half


As a result of the carried-out monitoring from January to June of the current year 113 cars of the Italian brand have been realized that demonstrates decline in demand for 47%. Why Maseratis have ceased to buy? Maserati Levante. Photo: Experts of the analytical agency "Avtostat" have carried out by Marco Destefanis\Zuma\TASS monitoring of sales of the luxury Maserati cars in Russia in the first half of the year. Following the results from January to June, 2018 113 cars have been realized that is 47% lower than result of year prescription. The Levante crossover became the most popular model of the Italian brand — 108 such cars, more than 95% of the total number of sales are sold. Almost all Maseratis have been realized in Moscow. Why bonus cars ceased to be bought? The deputy chief editor of the Car of Mail.ru portal Yury Uryukov: argues on it — First of all, it is necessary to tell about scarcity of a model range of the sports Levante crossover which has appeared at us the market not so long ago. To the car there was originally an interest. Naturally, any brand which counts on demand in mass and luxury segments has to have surely such car, as has set an example of the Maserati brand. Now demand has returned on the previous level because those who wanted to buy rather expensive car have already made it, there has passed the fashion, and now the brand remained at that state of affairs again that was before emergence of Levante. In Russia the Maserati brand is presented not really widely, generally she is known only in the large cities. Is, according to owners, problems both with service, and with quality of service, plus brand behaves in the market not really actively and develops less intensively, than the main rivals, cars of the big German three: BMW, Audi and Mercedes-Benz. — And how much for Levante? — The car has an individual complete set, the cost of options sometimes can reach car cost absolutely easily. The car which costs from 6-7 million rubles and above steps even over a mark of 10 million rubles. Earlier it was reported that the market of luxury cars in Russia in the first half of the year was reduced by 1% in comparison by the same period of last year. According to Avtostat, more than a half of sales (about 400 pieces) was the share of Mercedes-Maybach S classes. Also in the list of the most sold luxury Bentley cars (136 cars) and Maserati (113 pieces). Much more rare buyers chose Rolls-Royce, Lamborghini, Ferrari and Aston Martin. About 60% of the Russian market of cars of a luxury segment are sold since the beginning of year in Moscow. To add BFM.ru to your sources of news?

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