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Date: a week ago   Category: Life Style

TikTok phenomenon: in what the reason of popularity of new social network?


This application for creation of short videos with music. For 2018 TikTok downloaded about 663 million times of the Photo: Danish Siddiqui/Reuters TikTok is the new platform for creation and the publication of short videos with music. The social network became a teenage phenomenon.TikTok "shot" in 2017, the social network under other name appeared in China in 2016 and very quickly became popular. The ByteDance company which stands behind creation of service started it under the TikTok brand for entry into the international market. Later Chinese acquired the similar, but more promoted Musical.ly service. As a result both services united. Now TikTok is more than half a billion users from 150 countries, 40% of audience — teenagers up to 18 years. For 2018 TikTok downloaded about 663 million times. Alexey Astafyev cofounder and commercial director of the agency of digital-communications Interium "First, growth of popularity of video content. Statistics shows that every year the number of the consumed video grows, most in high gear grows at teenagers. Teenagers, except video content, do not want to consume anything. Secondly, social networks are the Wednesday constructed on the principle to boast and spot at others. In TikTok the game mechanics is very well shown, they managed to catch the essence. In TikTok of people uploads video: it has 15 seconds as much as possible to show the talents. It is what is pleasant to teenagers. Teenagers are very greedy for proving to be, but it quite naturally. TikTok on it is also constructed: simple functionality, you spread the artistic abilities in a format of 15 seconds and you look behind others. TikTok got to two big trends: popularity of video and desire of teenagers to watch video and it is active to participate in it. Be Your Own Producer". At the end of February it became known that TikTok agreed to pay over 5.5 million dollars of a penalty in the USA for illegal collecting personal data of children. To add BFM.ru to your sources of news?

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