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Date: 4 weeks ago   Category: Finances

The warm fall has frozen sales of outerwear


Muscovites in a sunny weather have preferred to shopping of walk in parks. Attendance of shopping center has dropped by 15%, in proportion to it also sales of the Photo have decreased: Sergey of Bobyliov/TASS Because of warm fall attendance of capital shopping centers has dropped by 15%. Such information is provided by RBC with reference to data of market researches. In sunny warm weather Muscovites have preferred to shopping of walk in parks and departures out of the city. Sales of fur products since the beginning of October have decreased by 30%, outerwear — for 10-20%. Sellers hope to make up for lost time in November. Olga Demidova the PR director of "The snow queen" "Collects pent-up demand because our buyers can be warmed with the first frosts, there is no such culture to prepare sledge in the summer. We expect a cold snap. Our main objective now — it is qualitative to process traffic which will go with the first cold snap. On the other hand, we have a collection rather extensive, to us in any weather is what to offer buyers, and we in this plan are insured. Certainly, the small flash is, but we adhere to the planned indicators at the moment. Now, as soon as will become cold, we think that really this pent-up demand is compensated". The warm fall has led to drop in sales in all retail, except grocery, the CEO of Vector Market Research Dmitry Chumakov:dmitry Chumakov the CEO of Vector Market Research "We says such situation observed in different segments this year — both clothes, and footwear, and other goods. Only who in absolute value isn't subject to these phenomena it is networks of grocery stores, and including not network format as people all the same, going out of town, buy food. Growth of sales can be expected next week as weather forecasts, unfortunately, not such positive what were a week ago. The flash on sales is proportional to decrease in traffic: if traffic has decreased by 15-20%, respectively, approximately on also sales as conversion level at rather big consumer streams remains, in fact, invariable as much have decreased". But abnormally warm October has helped sellers of beer and ice cream. Additional revenue in 20-30% is also fixed by restaurants and cafe with verandahs and in parks. To add BFM.ru to your sources of news?

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