Collecting for June and July has dropped more than by 15%. The gain of cash desk of the Russian releases can't compensate foreign content which there was less Photo: depositphotos.com in the Summer of 2018 Russians have ceased to go to the cinema. As Kommersant writes, this year becomes for the Russian film distribution the worst for the last five years: for June and July collecting and attendance of movie theaters have dropped more than by 15%. The reason — in the shortage of foreign content which isn't compensated even by a huge gain of cash desk of the Russian releases, analysts consider. Following the results of all year collecting in Russia, according to the forecast, can sink for 5-10% after successful last year. Here what is told by the director of public relations and to external communications of the joint movie theater chain "Cinema-park" and "Formoula quino" of Alexander Artamonova:aleksandr Artamonov the director of public relations and to external communications of the joint movie theater chain "Cinema-park" and "Formula kino" "Really, the summer of 2018 by results became the worst for the last few years. In our opinion, tragedy consequences in Kemerovo have affected. Certainly, the FIFA World Cup which has taken place in Russia and lack of big cash releases and in general hot summer. In general on the market falling of 16-17% in comparison with last year by results in two months for this summer. We hope that the situation will begin to improve in the fall when such big pictures begin to leave as Weng, continuation of "Fantastic creatures" and Ralf. Well and December releases also inspire optimism". There are no movies on which it would be desirable to descend, the film observer, the editor of the section of culture of TASS considers, the film critic Egor Belikov:egor Belikov is a film observer, the editor of the section of culture of TASS, the film critic "It occurs not only in our hire, but also in world. Yes, crisis of a format of the summer blockbuster is noticeable to not only film distributors, but also the audience. The only movie which has shot in respect of a box office — "The world of the Jurassic Period — 2", and it has been extremely expected. Probably, there were no many Russian movies if to speak about the Russian box office to observe some big splash in interest. Nevertheless there was a movie "Summer" by Kirill Serebrennikov which has collected intellectual, intellectual audience in movie theater. Besides, there were movies which were interests including to people who watch other, intellectual film. For example, the movie "Reincarnation" — one of the best horrors of 2018, appeared this summer too. That is falling of collecting and attendance of movie theaters is obvious as as a result all important movies have decided to postpone to fall and winter and to fight for New Year's cash desk, there leave and "Star wars", have put them for December, as well as always. "Star wars" which came out in the summer as a result have collected that very little. Obviously, the summer has stopped being the important platform for clearly simple, even, say, "silly" cinema, as a result all blockbusters have decided to pass to fall and winter there already to fight for the viewer who will be prevented from working, and not just from dachas
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