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Date: 2 months ago   Category: Companies

The mistake of the trainee can cost Google 10 million dollars


The employee pressed not that key and started fake advertizing campaign which a set of the websites managed to place in network. Test advertizing — a yellow rectangle — hung 45 minutes, and now the corporation should indemnify loss to the Photo: depositphotos.com the Employee of Google by mistake started advertizing campaign which could cost corporation in a round sum in network. As the British Financial Times reported, an incident occurred on Tuesday. During demonstration of an electronic system of advertizing the trainee by mistake pressed not that key. As a result the test advertisement appeared on the websites in the USA and Australia and hung nearly an hour there. The mistake turned back real expenses for the websites which published fake advertizing. The situation was aggravated with the fact that the trainee started advertizing at the open exchange, the co-founder "Bitrix 24" Sergey Ryzhikov explains: Sergey Ryzhikov the CEO of the Bitrix 24 company "Business of Google is based that they sell the audience. It means that the company fills up the account in Google and places announcements, specifying the estimated price which they are ready to pay for contact with audience. In process of display of the announcement that money which the company transferred into the account in advance are spent. The exchange is so arranged, in fact. Auction of advertisements. For large customers the Google company provides training of personnel. In this situation all history consists that one of employees, having arrived to the presentation, created the test announcement. Showed instead of advertizing a yellow rectangle with the price tag in 20 dollars for one thousand displays. And in 45 minutes as on the account this company had money, probably, it is the large advertiser, 1.6 million dollars were spent, well, in general, for nothing. Such cases happened, not in such large sums. I know situations when the staff of department of marketing could spend essential money, mistakenly adjusting advertizing campaigns". At the open exchange it is possible to buy and sell the space at the auction in real time, at the price, approximately in 10 times more to average market. Google already promised to compensate expenses to those who placed its test logo. In what it will cost corporation, is not reported. According to Financial Times source, the speech can go about 10 million dollars. To add BFM.ru to your sources of news?

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