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Date: a month ago   Category: Society

Sober view on the market of beer


Sales of soft drinks considerably grow in the world, analysts report. Whether this trend extends to Russia? Photo: depositphotos.com In the world a boom of nonalcoholic beer, approves Bloomberg. By Euromonitor estimates while the global beer market stagnates or falls, sales of nonalcoholic grades grow. For last year, for example, in Great Britain this segment grew by a third, and worldwide — for 9%. Only it is not necessary to confuse the percentage growth and real indicators, the managing partner of Tarkos group of companies Dmitry Tarasevich notes. Dmitry Tarasevich the managing partner of Tarkos group of companies "For ten years the beer market falls, only last year it showed small correction for 4%. And as for nonalcoholic beer and, this segment grows, but he on himself is so small, and the effect of low base affects there. Respectively, if from low base you slightly grew, then as a percentage it is a lot of. But the nonalcoholic market weak. We as brewers do not lose hope. It is very good when people pass from more hard liquors to weak. And we hope for growth of a segment, and I think that many breweries trust in it". As writes Bloomberg, low alcohol beer allows nondrinkers not to feel like strangers in the company of the drinking friends, and to ambitious professionals — to have a rest without prejudice to work. Whether the trend extends to Russia, the director of the Center of researches of the federal and regional markets of alcohol Vadim Drobiz comments. Vadim Drobiz the director of the center of researches federal and the regional markets of alcohol (TsIFRRA) "The Russian market of beer from 1995 to 2007 grew up by 5.5 times, and since then it falls. For various reasons it fell approximately to a third. A share of nonalcoholic beer in Russia — 1%. Yes, it grew by 10% or 15% last year, but it is all the same the market share in 1% especially as it does not compete with beer — it competes with lemonades, with stakes. Why it is necessary to breweries? First, it is a certain diversification of business. Secondly, it is an opportunity to leave from criticism of medicine and the public that the beer industry accustoms to drinking the population. And that the most interesting, nonalcoholic beer brands, as a rule, correspond to alcoholic. That is the brand umbrella, in it is alcoholic and nonalcoholic beer. And the beer companies very actively use it, first of all in Russia, it is very visually visible: seemingly nonalcoholic brand is advertized, but each normal person understands that if a brand both alcoholic, and nonalcoholic, that is the offer to drink also alcoholic beer". Bloomberg provides data on a share of weak and nonalcoholic beer in the markets of a number of the large states. The American agency does not specify exact indicators, but Russia is in the list above the USA, but below Great Britain, Brazil and Japan. Germany was the leader of the rating: there nonalcoholic grades occupy more than 7% of the beer market. To add BFM.ru to your sources of news?

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