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Date: a month ago   Category: Life Style

Servant of "Yandex": the company bought the rights for display of series with Zelensky


Free viewing of "The servant of the people" on YouTube is blocked. It is possible to look on Kinopoisk on a subscription. This is not about exclusive rights: other players can also buy the rights to series where the leading role was played by recently elected president of Ukraine a shot from series. Photo: Quarter 95 Popularity of "The servant of the people" grew as the election campaign of Vladimir Zelensky was untwisted. It is possible to tell, the effect was mutual. The series substantially made Zelensky the president. The image of the fighter against the corrupted power organically removed from the filmstar on its performer, and the name of a sitcom became the name of party. "The servant of the people" — one of the most successful projects on the Ukrainian television: it was looked by more than 20 million viewers, and on YouTube channel "Quarter 95" — 98 million. The rights for display of series bought the Estonian and Kazakhstan TV channels and even Netflix. On Kinopoisk the rating of a sitcom too rather high — eight of ten. And though Kinopoisk now the only official Russian platform which shows "The servant of the people" on the Internet is a set of resources where the series can be watched free of charge. The editor-in-chief of the Filmz.ru portal Alexander Golubchikov considers that it will last not for long, but "Yandex" all the same will not be able to make good money on the project: Alexander Golubchikov the CEO of the Real Cinema company, the advertizing director in "The bulletin of the film film distributor" "Considering that quite recently "Yandex" cleaned "Yandex. Video" from all illegal videos by other owners, all who complained of presence of the series and movies at service "Yandex. Video", at "Yandex" is opportunities to clean any mentions of the project for which they spent money that users of "Yandex" watched it only for money, for a subscription and only on Kinopoisk. Taking into account interest in the project, of course, it, perhaps, will increase subscription base of Kinopoisk as online platforms, but cash on it, of course, "Yandex" will hardly earn. It is more likely a little bit the image project". However it is possible to argue with it. Interest in Zelensky, as well as in series, in Russia is very high so acquisition of "Yandex" can quite become favorable. It is not excluded also that the company does a political curtsey of the power. If it manages to block display of a sitcom on other resources, then the Russian audience at "The servant of the people" will be reduced: not all will agree to a paid subscription, and federal TV channels will hardly show series, the expert of Institute of humanitarian and political researches Vladimir Slatinov says. Vladimir Slatinov the expert of Institute of humanitarian and political researches "Zelensky and his image very sharply contrast with present Russian elite. A considerable part of the Russian society experiences approximately the same emotions, as a considerable part of the Ukrainian society concerning the former Ukrainian power. It is about fatigue from its irremovability, corruption, isolation from the people, the lost ability to feel общест

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