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Date: 9 months ago   Category: Technologies

Search engines will unite in fight against "pirates"?


As write Vedomosti, "Yandex" is allegedly ready to clean search delivery from pirated content, but provided that the same step will be taken by Google and Mail.ru Group of the Photo: Victor Vasenin/TASS "Is ready to clean with Yandex search delivery from pirated content, but only if Google and Mail.ru Group agree to it. Search engines, as write Vedomosti, prepare the memorandum of voluntary removal of pirated links. So, if today on blocking of the piracy websites under the law usually leaves up to five days, then the search engine will be able to remove the forbidden content in only several hours, two interlocutors of the edition have told. "Yandex" was accused more than once that the company brings to pirates 80% of traffic and, in fact, itself is a source of illegal content. The company of charge rejects. In particular, the search engine called illegal the decision of Moscow City Court to block search delivery of content belonging Gazprom media.

About why it is bad to delete, and well to monetize, the media expert Mikhail Gurevich tells: Mikhail Gurevich the media expert "Very many owners aren't so lazy as Gazprom media and prefer not to go to court, and to monetize the content, is rather successful by means of same "Yandex", YouTube, VKontakte and so on because, actually, tools for monetization is created enough. Active players owners play in this market for a long time and rather not bad feel. That is after all it is necessary to understand that Gazprom media, in this case, in my opinion, first of all is moved by a certain laziness. Instead of thinking of how creatively to approach a question of monetization, have decided to try everything to forbid everywhere. But the main moment which we will receive as a result of fantastic actions of this sort nevertheless let's not to forget that from the memorandum to the contract rather small distance, the main thing that we will receive, is that the nature doesn't tolerate emptiness. As soon as these references are gone from search engines, they immediately will begin to appear in some other aggregation places, on some other aggregation websites. Users to whom not the laziness will look for these references and to look through a heap of advertizing, to run into viruses free of charge to watch this or that movie, all the same will be able to do it. The same users who very long time ago prefer convenience, say, to such, not banal task how free of charge to watch this or that movie, pay, pay rather successfully. From the point of view of solvency and readiness of Russians to pay Internet content, we, actually, slightly differ from Europe in general. In my opinion, after all from the point of view of progress is a search of model of monetization on those websites which attract to themselves large audience already today. It is progress. And here to forbid, to remove, erase — it can be in the static moment a solution, but in strategic, certainly, doesn't give answers to questions". The new memorandum will be ready within a month, reports a source of Vedomosti. However, if

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