In social networks photos of packings from nine eggs instead of ten appeared. And though they went on sale in March of last year, in news of "Yandex" egg panic became subject number of one Photo: pixabay.com Russians counted eggs — there was not enough one. On expectations of global rise in price of products domestic consumers became nervous when they found on counters instead of habitual ten packing on nine pieces. Social networks dazzle with a photo with the corresponding angry signatures. The famous caricaturist Sergey Yolkin right there reacted to panic. The buyer asks the gloomy seller: "And where the tenth egg?" — "In the tenth — Koshchey's death!" The Varaksino poultry farm producing those eggs which missed urgently spoke: packings on nine eggs released in March of last year, since then did not change the price. But ten months later the glory after all overtook. On a wave of nervous expectation of increase in prices buyers are inclined to see an artful plan of marketing specialists even where it is absent. And somehow it was not remembered that by weight it is possible to buy at least one egg or packing on several tens, the president of Guild of marketing specialists Igor Berezin says: Igor Berezin the president of Guild of marketing specialists "Generally it is connected with efforts of the producer to draw attention to the product. All were excited on packing from nine eggs, and last year packings from eight appeared, and it strongly did not concern anybody. At the same time there are packings both on 15, and on 20, even on 30 and 90 pieces. A question very much idle time — the choice of the consumer". In social networks photos appeared and other products from a series "in a zoo do not report to a tiger". Though decrease in volume and weight of products happens not the first year, and in the 2019th in this sense so far nothing changed, noticed and all were indignant right now, the deputy executive director of the Retail Companies Association (AKOPT) Vladimir Ionkin is surprised: Vladimir Ionkin the deputy executive director of the Retail Companies Association (AKOPT) "Portions decrease not the first year. The classical example is an oil: we got used to packs in 200 grams, at they already generally 180 grams. Milk instead of one liter already 900 milliliters, 750 milliliters. Process goes, we have an economic situation rather intense. Here both marketing, and psychology, and demand, and purchasing power — all together in total and leads to such history, each product tries to be optimized". On a question what limits optimization can reach, the expert joked that the spoon of sour cream or sunflower seeds by the piece too would be on sale, be not packing by such road. And even the former lawyer of Yukos Dmitry Gololobov in far London is concerned by eggs. The quote from Facebook: "Write that in the unknown earlier the edition of the Apocalypse of John the Evangelist the mysterious revelation is revealed that at first in a box there will be nine eggs, and already then "the First Angel vostrubit, and the hail and fire mixed with blood will become..." And one more joke in a subject: the main thing that traditional the half of liter was not optimized up to 0
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