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Date: 2 months ago   Category: Life Style

Producer of Gurvinek: "We should not stand in the general queue in the Russian market"


The Ministry of Culture which at first postponed a premiere of "A royal corgi" because of the Russian animated film says now that producers made "consecutive and gross mistakes" of the Photo: a shot from the animated film "Gurvinek. A magic game" the Head of department of cinematography of the Ministry of Culture Olga Lyubimova accused of a failure of a hire of the animated film "Gurvinek" of producers of this picture. Vedomosti cites: "Compromise was not reached, movie theaters suited to the animated film dark, it is the real, classical failure. It is very important that producer competences were enough for asking adequate support for the ministry". Earlier the ministry removed a premiere of the Belgian animated film "Royal Corgi" to clear away the schedule of movie theaters under an exit of Gurvinek. The movie theaters tired of similar interventions from the ministry declared to the Russian premiere boycott. As a result all lost and how to get out of this situation, unclear. Belgian "Royal corgi" and Russian-Czech "Gurvinek. A magic game" rose for the same date — on March 7. Gurvinek was created with assistance of Ministry of Culture and Fund of cinema. The Russian laws allow to remove a hire of a foreign product in case of a simultaneous release of domestic and foreign movies. The Ministry of Culture had such right repeatedly. Movie theaters were indignant, but it did not bear fruits. Business reached boycott. "Corgi" did not leave at will of the ministry, Gurvineka refused to show networks and some independent movie theaters. As a result of the prime minister passed only on the tenth part of screens of the country. The animated film during the first week-end collected 15 million rubles. Producers of Gurvinek considered that if boycott was not, the figure could be increased by ten. That is, according to them, Gurvinek would collect 150 million in the first days off and as much again then. To argue so nobody can forbid them, however prior to the conflict the Byulleten Kinoprokatchika magazine predicted that the animated film will collect in the first output 25 million rubles. Collecting in 15 million at very limited hire says that demand for Gurvinek is, and from it it becomes even more offensive. The picture, judging by responses, not so bad suffered, but movie theaters just were tired of such inconsiderate intervention of the state in their business. The chairman of Association of owners of movie theaters Oleg Berezin continues. Oleg Berezin the chairman of Association of owners of movie theaters "We did not declare boycott, especially did not declare boycott to the animated film, it is very important. We speak oh, in our opinion, illegal, unproductive actions of producers of this animated film which as a result led to such situation. Certainly, each animated film deserves the audience, the viewer deserves the movies and animated films. Just the association expressed concern that such intervention in activity of movie theaters happens by means of the Ministry of Culture. Some producers try to get more competitive advantages in the market in the non-market way". Logic of producers domestic to

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