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Date: 5 months ago   Category: Companies

Premium service: leather sofas or first-class service?


The vice-president of Tinkoff Bank, the director of development of new products Alexander Emeshev told about new tendencies in bonus customer service and about what Alexander Emeshev is offered to invest means to wealthy Russians today in. Photo: Tinkoff-bank He noted that the status "premium" is not coffee, leather sofas and marble columns at office of bank any more. State banks for the first time for long time raised the stakes on deposits. According to the deputy chairman of the Central Bank Vasily Pozdyshev, outflow of funds from deposits in Russia in August made 0,6%, and in September already of 0,8%. In absolute values for September deposits were reduced by 218 billion rubles. Where do those who have them shift money? Alexander Emeshev: Well, we will begin with good: wealthy Russians become more. According to Global Wealth Report, only dollar millionaires in 2017 at us 132 thousand lived, and in five years their number will grow by 49%, up to 196 thousand people. And so, those who have money constantly look for new, more favorable ways of their investment. But the speech, of course, not only about dollar millionaires. Rates on deposits of many for obvious reasons do not arrange. That is, if a few years ago you came to bank and left money under 12% there, in a year it already was 10%, and now 7%. People look for more interesting offers. We offered the clients entry into the market of trade in securities. Initially Tinkoff Bank started the Tinkoff of Investment service together with BKS, but quite recently it developed into completely independent business. In May, 2018 we completely restarted the investment platform: now "Tinkoff of Investment" can open all new investment accounts for clients independently, through own broker service, but not through partners (BKS). Now through "Tinkoff of Investment" more than 180 thousand accounts are already opened. At the same time our users are generally the people who only came on the market, the people who earlier did not have experience of stock market game without vocational education in the field of purchase of securities. How did process after restart of the platform, already without BKS go? Alexander Emeshev: In three months after restart on own platform to us nearly 100 thousand more users came. Many of them also came on this market without experience of investment into securities. Also tried. Now, according to MICEX for September, 2018, "Tinkoff of Investment" take the fourth place among brokers on number of active clients and the sixth place by the number of open accounts. Every fourth account at the Moscow Exchange is opened through the Tinkoff of Investment service today. And with what sums people come to you for the first time? There is some average bill for "beginner"? Alexander Emeshev: An average bill of the first investment — 50 thousand rubles. The person gets this money directly from the cash card and watches how papers which he chose, or behind a condition of a portfolio which to it assembled the robot behave. This service — a roboedvayzer — appeared quite recently. The client answers on not however

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