The Ministry of Health suggested to forbid to place logos of brands on tobacco packings. Allegedly appropriate measure proved to be effective in a number of the countries of the Photo: David Jones/TASS the Ministry of Health of the Russian Federation studies introduction of the "depersonalized" packs of cigarettes (without logos, with the names of brands written by a uniform font). The head of department Veronika Skvortsova told about it in an interview of RIA Novosti. The appropriate measure is considered within additional toughening of the antismoking legislation. Skvortsova also noted that the solution of a question demands time and has to be carried out through updating of the legislation of the Eurasian Economic Union. The editor-in-chief of branch news agency "Russian Tobacco" Maxim Korolev does not agree with a statement about efficiency of depersonalization of packs: Maxim Korolev the editor-in-chief of branch news agency "Russian Tobacco" "Is not a unique measure, it is known since 2012, from experience of Australia. Since then three more countries introduced it in reality. Its efficiency is very doubtful. In Australia for the first years the number of the smoking teenagers grew up, and the number of the smoking people did not change. Measure, in fact, useless. Very many countries at first planned introduction of the given measure after the Australian experiment, but suspended or postponed the idea for the reason that the efficiency is unclear, and inconveniences for business quite essential". However, it is necessary to trust data on inefficiency of depersonalization of packs of cigarettes in Australia with care. The main researches on this subject or were published by the tobacco companies, or became on their money. For example, according to the Australian TV channel ABC, the statement of Philipp Morris that the measure did not affect number of the consumed cigarettes "is not true". The World Health Organization announced the Australian law on depersonalization of packs "the new standard on control of goods which consumption annually leads of 6 million people to death". Except contradictory data on efficiency of a measure, there are fears and about problems for retailers, the CEO of Tobacco Captain group of companies Anton Voronov tells: Anton Voronov the CEO of Tobacco Captain group of companies "Imagine the average range of a tobacco point (300-600 various names of cigarettes), but all of them in the "depersonalized" packs. Time for search of a pack at the request of the buyer increases many times. By and large certain chaos. Certainly, it will involve costs, this redrawing of all logistics. Here it is necessary to understand specifics of tabakanist, these are always small and close points, a margin on cigarettes minimum. It places with one seller who has neither time, nor the area for warehousing. Of course, he understands it, but if all packs are identical, with a small print in a corner, it will demand the special equipment or the systems of navigation for the seller in a point". Australia adopted the law on depersonalization of packs of cigarettes in 2012. Since then similar measures б
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