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Date: a week ago   Category: Auto/Moto

Opel will return to Russia until the end of the year


Part of models of the German concern will gather on the enterprise in Kaluga, and the Photo is planned to deliver the others from Europe: Arnd Wiegmann/Reuters the Opel Company plans to resume sales of the cars in Russia in 2019. The president of PSA Carlos Tavares reported about it. According to Autonews, a part of models will gather on the enterprise in Kaluga, and is planned to deliver the others from Europe. The company will focus on advance in Russia of the crossovers and commercial models constructed on the platform of PSA concern. The first in the dealer centers there will be Grandland X and Crossland X and also the commercial Combo van. Further emergence of the Corsa hatch-back and also the Zafira Life and Vivaro minivans is not excluded. The solution of Opel to begin return to Russia with such model range is commented by the leader of Avto plus TV channel Pavel Fedorov. Pavel Fedorov leading Avto plus TV channel "Everything is quite logical. As for Combo, commercial models are on sale not bad. It is absolutely separate market of cars, it falls not so strongly as the market of private cars because business is business. Delivery furgonchik are necessary always. As for crossovers, it is besides the second trend which now in the world died away a little, but Russia on rise. The Opel Mokka crossover was very popular, it was one of best-sellers. It turns out, these new cars return to the familiar consumer. If the price is interesting if they try to depart from the strategy, having developed in the opposite direction, everything will turn out. When production is arranged in Russia, they will be forced to sell many cars because the plant cannot make small parties. I think, here it will be perfect other marketing strategy for advance of cars". A priority in the Russian market in Opel consider reconstruction of dealer network: distributors have to be focused on car sale and make the brand profitable. Two years ago the American company General Motors sold a brand of Opel to the French PSA group. How can change of the platform and the owner of a brand affect quality of cars? The editor-in-chief of the Za Rulem magazine Maxim Kadakov argues on it. Maxim Kadakov the editor-in-chief of the Za Rulem magazine "Use of the platform tells about much, but after all cars others on saturation, equipping and an interior. A lot of things after all depend on individualization, than Opel essentially differs from the PSA cars. Peugeot and Citro├źn had examples of smart engines, especially if we speak about diesels. Another thing is that historically they had no serious surges in sales, they always were playing a supporting role. It seems to me, even at the same hardware force of a brand of Opel is important, cars will have bigger potential in the Russian market". Opel abandoned the Russian market in 2015. As the reason of General Motors called a difficult economic situation in Russia and weakening of ruble exchange rate. To add BFM.ru to your sources of news?

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