The ministry considers that antimicrobial means contain antibiotics, and people use them without appointment of the doctor. As writes RBC, the Ministry of Health has sent the offer for approval in the Russian Academy of Sciences of the Photo: depositphotos.com Is updated in 13:49ministerstvo health care of the Russian Federation suggests to forbid advertizing of antimicrobial medicines in 2019-2020. It will be for this purpose necessary to make amendments to Art. 7 (goods which advertizing isn't allowed) of the Federal law "About Advertising". As writes RBC, department has sent the offer for approval in 11 federal departments and in the Russian Academy of Sciences. The most part of the antimicrobial drugs containing in structure antibiotics, in particular, cold medicines (Grammidin, "Strepsils" and others), is actively advertized. Often people apply such medicines without appointment of the doctor that it is dangerous, the executive director of NP Pharmaceutical Guild Elena Nevolina says: — When the person watches advertizing, he not always thinks that this medicine except that he is candy, also contains antimicrobial medicines. When it is applied not absolutely to destination, and at any indisposition, probably, it after all really leads to stability of antibiotics, it is rather difficult to carry out some manipulations if the person seriously gets sick. I think, the Ministry of Health proceeds only from these reasons. — It will strongly strike druggists? — So far the speech doesn't go putting these lollipops on a holiday according to the recipe, and forbidding their advertizing. Probably, to some extent consumption will decrease, but as these medicines will be nonprescription, the druggist all the same has right to help the consumer with the medicine choice. Only thing: it will be necessary to warn him about danger of prolonged use not to destination. The ban of advertizing of all antimicrobial means can deprive of advertisers of a large number of orders from pharmaceutical companies. Advertizing platforms, according to preliminary estimates, as a result can lose at least 1,5 billion rubles a year. But losses won't be essential, instead of lollipops from a sore throat other medicines will come, the director of the company of Rich PR Nikolay Kazantsev is sure: "About 23-25% are estimated the pharmaceutical market in general in the advertizing market of traditional media: radio, television, press and so on. Medicines which suggest to forbid to advertize, not all that is advertized from pharmaceutics in these media. Respectively, losses will be short-term and insignificant, sacredly the place is empty not are, unambiguously, something else will be advertized. It is necessary to tell that now the price of advertizing, I think, will grow in traditional media because the Internet partially very strongly discredited itself. Traditional media, the television is concrete, very strongly returns the positions in the advertizing market because it goes to the Internet". If to forbid advertizing of these medicines, volumes of their sales won't decrease, participants of the market are sure, producers will find other ways of advance, first of all социаль
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