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Date: 3 months ago   Category: Society

Mash. As Telegram channel became a new business model


The founder of the popular channel Nikita Mogutin has sold the share. He has told Business FM as such projects earn money. Why sale Telegram channel doesn't make sense and in what advantages and shortcomings of "media without rules"? Photo: BFM.ru Mash became one of symbols of new model of media industry. He has appeared not from scratch. The founder of Life Aram Gabrelyanov was the main owner initially. And on the basis of Life the channel was also created — with employees who know how to get exclusive news, and with all huge resource of media holding, in which, by the way, at Gabrelyanov only a quarter. Other 75% at the company whose data as noticed Kommersant, coincide with data of National Media group of Yury Kovalchuk. Promotion Telegram channel has begun with the fact that Life has begun to refer to it. Then and other media, including federal. Monetization has so begun. And as a result collateral activity of Mash began to bring a large income. Nikita Mogutin the former co-owner and the project manager of Mash "Have appeared large federal platforms which began to buy from us content. Through some time it were long-term cooperation. Well, and, actually, it gave the bread. And recently there it is so very dense, special projects very well have gone. It when you for the client do something, you start from virus video to some difficult multiple-pass history with a virus, with an exit from this virus, with news, with everything - all all. Well, and nobody knows that you did it. All know what handsome man the client". The manager has refused to divulge financial data as he doesn't direct Mash any more. But earlier to the Znak.com edition he said that only in February of this year Telegram channel has started working nearly 4 million rubles. For the real enterprise it is kopeks. Taking into account all expenses will be enough to support about 10 people, and in their Mash 27. But if to work at all stranger — excellent additional income. Therefore it is unclear that Mogutin has sold. Without team, without huge media resource, so, and without unique content Telegram channel hardly something costs. Of course, there is a brand, but in present realities and on such platforms brands are quickly forgotten. Now at Mash of 378 thousand subscribers in Telegram. And it is more than one million at a public of VKontakte. But today they are, and tomorrow can not be, the political scientist Evgeny Minchenko notices. Evgeny Minchenko the president of communication holding "Minchenko consulting" ", For example, suggested to sell me one of ours Telegram channels, I have "a Politburo 2.0". But I have refused because it is absolutely senseless history because if other person fills him, well, actually, and subscribers will leave because same author's history, and people want to receive that original content for which they have come there. In Telegram the subscriber is a being such, it is interesting to him — he is a subscriber, to him it is uninteresting — he unsubscribes". For such business it isn't necessary to create own platform, expensive technical specialists aren't necessary. All this already is. It is necessary

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