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Date: 4 weeks ago   Category: Companies

Made in Russia — on AliExpress: the Russian goods will appear on the Chinese online platform


Goods from the Russian small and medium business will be available for sale on the popular online platform of China. Which of producers will be able to benefit from the new platform, and who will not even want to compete with Chinese? Photo: Zuma/TASS On the Chinese AliExpress online platform goods from the Russian producers for the first time will appear. However, at the first stage they will be able to trade only within the country, the Kommersant newspaper reports. The innovation concerns not speculators, namely producers. Requirements to the Russian business will be minimum, the representative of the online platform Anton Panteleev noted. Anton Panteleev the representative of AliExpress "Is first of all about small and average producers which there is a lot of in Russian regions. It can be small producers of furniture, children's toys and other nonfoods. The main difference from the current opportunities that there are no restrictions on the required turnover and of service. If, for example, the producer is registered on Tmall, then impose requirement that delivery was across all Russia to it. AliExpress has absolutely sparing requirements for delivery. For example, some small factory is not able to afford to deliver through the whole country at once, they choose only those regions which are comfortable to them on delivery. There are no restrictions neither on the required turn, nor on delivery to service". Experts note that in Russia there are not a lot of producers and suppliers wishing to sell in so low price segment and to compete with Chinese. However, for example, domestic brands of clothes have chances of success. So, the Lucky Child company which is engaged in sale of clothes of one of the first got on the Tmall platform — the partition into AliExpress. As far as it appeared favourably and what companies should try force on the Chinese online platform, the director of development of Lucky Child Aron Tukhvatullin told. — We felt additional sales. It is interesting to us, they show rather quite good figures, and we believe that they will develop. A certain adaptation to the Russian market is necessary: we have a consumer a little another, than in China, besides logistics speed in Russia and in China different. As far as I know, in China they deliver in any point in several hours. — What will give to the Russian companies cooperation with AliExpress? — Additional sales if we take Russia. After all there is a few other consumer: there is no total distortion towards women. On AliExpress the audience is 50 on the 50th men and women, and on other websites, especially if it is the clothes website, after all it is much more women: they buy clothes, including often men's and children's. The audience differs a little therefore additional sales will be. If you are any least brand, you are known by the consumer, then you have good opportunities. If you the producer without name, then on a number of commodity groups it is simply difficult to compete with the Chinese suppliers who on the same AliExpress are. But it is, as a rule, cash desk

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