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Date: a month ago   Category: Technologies

"It was not succeeded to shake the market". Why YotaPhone did not equal hopes?


The court declared bankrupt head structure of producer of smartphones. The prototype of YotaPhone was presented in 2010, it became the first phone with two YotaPhone 2 screens. Photo: Jussi Nukari/Lehtikuva/TASS the Supreme Court of the Cayman Islands where Yota is registered, declared head structure of producer of the Yota Devices smartphones bankrupt. A claim for bankruptcy of Yota was submitted by the Singapore company Hi-P Electronics which delivered displays for the first smartphones of the Yota Phone brand earlier. Yota debt to the supplier of 1 million dollars became the reason of appeal to the court. The Russian telecommunication company "Skartel" which works under the Yota brand presented the first version of the YotaPhone smartphone nine years ago. In 2013 for production of smartphones the special company Yota Devices was allocated. In three years it departed under management to the Chinese investor. YotaPhone became the first phone with two screens. Why the Russian smartphone did not equal hopes? Discussed this issue Business FM with the leading analyst of Mobile Research Group Eldar Murtazin. Sergey Bobrik talked to it. — The main problem of Yota Devices and YotaPhone of the first and second generation was that it were devices unique, expensive, incorrectly picked up target audience, as a result, was necessary to reduce the prices below cost, to sell them in minus, it economically and resulted in bankruptcy of the company, and it de facto took place much earlier, than filled out these documents, already the second generation of the YotaPhone phone showed that it is impractical. Nevertheless it was the Russian product in modern reading of this sense, that is it was developed by the Russian company, the Russian engineers. The fact that it was manufactured in Singapore did not affect it somehow negatively, it was perceived as the Russian development. — Who bought YotaPhone? — YotaPhone of the first generation became to some extent the political project, very many officials got it to themselves, very many officials were given such phones, it was the first and main audience. The second audience is geeks, those who are called enthusiasts of technologies, they were approximately comparable quantity. But if we speak about mass audience, then the buyer just did not understand why he has to pay the cost of a leader from Samsung or Apple for a product unknown to it. As a result this product just did not go in the mass market. — They say, YotaPhone 3 can be ordered in China, and in Russia it is not on sale. It turns out, these are already some independent Chinese developments? — Yota Devices sold the package to the company to actually Chinese fund, it happened already at the time of YotaPhone 3, this smartphone in Russia did not even appear. In general, on it the history Yota Devices as Russian company de facto ended. What we see now, is a long tail: legal closing of the company, obligations and other. But if to say about when the history Yota Devices stopped, it stopped at the moment when there were sales of YotaPhone

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