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Date: a month ago   Category: Companies

"It is possible to earn and earn on this field". Investors of Silicon Valley invest in astrology


The market of digital astrology is young, but the sums in it turn impressive because desire of people to know what will be, apparently, never will disappear the Photo: depositphotos.com Venture investors of Silicon Valley invest in astrology. Applications with personal horoscopes and personal astrologers were especially popular among millenials. My acquaintance, the famous TV reporter, somehow time refused a meeting in bar. He opened the application unknown to me and with a strict face told: "I will not be able, the lunar phase not that, can happen a trouble". I laughed and thought: "Well and nonsenses!" There passed two years. At the application under the name Co-Star hundreds of thousands of downloadings in Apple Store, and in the first round of investments from the well-known venture companies like Maveron the startup attracted more than 5 million dollars. The program draws the personal celestial map on date of birth and creates the calendar of successful and adverse days. In comments — hundreds of happy users: "Put like if earlier for days on end displayed Taro, and now you hang here". Or Sanctuary, the competitor of Co-Star, some kind of Uber on a field of horoscopes. Only 20 dollars a month, and 24/7 at your disposal the personal astrologer like those which on cable channels clean a karma waves of hands. Investors estimated the project at 1.5 million dollars. The market of didzhital-astrology still young, but already now it is possible to earn on it, the marketing director of the System Software company Ruslan Galka says. Ruslan Galka the marketing director of the System Software company "I looked at statistics of inquiries of "Yandex", in "Yandex" the horoscope for today in a month is looked for by more than two million times. Demand per se, certainly, is. As we understand the American investors, they invest money now in the application which will do you individual horoscopes. The application is in itself free, but if you want to receive the additional, expanded forecast, from you 20 dollars a month will be removed. I think, for those people who trust in horoscopes, these are not such big expenditure. If investors are able to achieve a large number of installations, then it is huge money. Here it is possible to remember Einstein's quote: "Only two things are infinite — the Universe and human nonsense though about the Universe I am not sure". I think that it is possible to earn and earn on this field". The American business tried to earn on the market of mystical services at the beginning of the millennium. The New York Times cites words of the investor David Bernbaum who within 20 years invested in astrology, but did not make profit. "There's nothing to be done, all Aquarius is sceptics" — ironically writes the edition. Now horoscopes are again relevant, especially among millenials with an exaggerated ego. However, and the senior generation which mastered smartphones willingly will make for investors profit, the Russian technological investor and the businessman Denis Cherkasov considers. Denis Cherkasov the technological investor, the businessman "Is enough to remember commercially very successful offline - projects on printing of horoscopes, beginning from some specialized

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