Leader Invest has presented a new umbrella brand of club houses of the Photo: The Moscow developer company "Leader Invest" has presented to Leader Invest the new umbrella Happiness brand which will unite in itself(himself) all club houses of the company in segments comfort and business. The new brand was created nearly six months and has begun with the detailed analysis of target audience and qualitative characteristics of the demanded project that is especially important for the company which portfolio contains more than 20 projects of club houses in nine districts of old Moscow. Alexey Boldin the vice-president, the head of a complex of marketing and sales of Leader Invest "In development of a product we are guided by married couples at the age of 30-50 years with children and without children who want to live in old Moscow. Our researches have shown that for the most part of buyers purchase of the apartment in the project of Leader Invest belongs to the category of status acquisitions and confirms improvement of quality of life and social status. At the same time for one increase in the status are a moving to more prestigious area, and for others — purchase of the new apartment of the bigger area in the habitual area". Projects of Leader Invest aren't similar to the large-format new building extended in recent years or obsolete offers of the secondary market: they are conveniently located in the made habitable districts of old Moscow with the developed building and the developed infrastructure, at the same time are allocated with modern author's architecture, high ceilings and the advanced engineering, existence of an underground parking and own well-planned domestic territory. Alexey Boldin. Photo: Leader Invest "Our buyers are people of the most various interests and hobbies with active living position. To unite them, as well as our raznoformatny product, can only a wide concept, such as "happiness". The fact that creation of a new brand has been directly connected with formation of a unique product of the company is important for us. As a result we have created a set of key signs of projects Leader Invest, some kind of DNA of a new class of club houses in the Moscow market of the residential real estate". Leader Invest — the Moscow developer company of a full cycle leading on number of the projects realized in the capital. In her portfolio of 45 projects with a total area about 3 000 000 sq.m. In realization there are 27 projects in nine districts of old Moscow. The company specializes in housing estates of a club format in segments comfort, business and a premium and also realizes large-scale projects of complex and sustainable development of territories. Houses from Leader Invest is a new way of life which indispensable components are the magnificent location, author's architecture, functional planning solutions, and all this in the developed and well-planned districts of the city with good ecology to which preservation the company pays much attention. To add BFM.ru to your sources of news?
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