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Date: 2 weeks ago   Category: Companies

In Moscow sales of ice cream grew four times


Increase in demand is explained by the strong heat which set in in the region, and in general Muscovites save on ice cream because of reduction of purchasing power of the population of the Photo: Artem Geodakyan / TASS of Sale of ice cream in Moscow grew up four times - it is an intermediate result of a tropical heat. If usually in the capital 200 tons of ice delicacy daily are implemented, then because of a long 30-degree heat this volume grew to 800 tons, the director of the Union of icemen of Russia Gennady Yashin reported Business FM. However in general Muscovites save on ice cream. — generally consumption increased, as always, ice cream, only from fatter grades people passed to less fat. Also there is a gradual increase in demand for the frozen desserts on a fruit basis: it is sorbet and fruit ice because they contain fruit or berries puree more. It is easy to choose quality ice cream, it is necessary to watch what temperature in the deep freeze: it does not have to be higher minus 18 degrees. At a temperature minus 14-17 quality of ice cream worsen — both structure, and tastes. — In comparison with last year big scales now? — We annually at the end of May spend a traditional holiday of ice cream in the Sokolniki park. At the same number of people who visit the park in two days began to buy ice cream less. We remove it because the purchasing power of the population was reduced considerably. We do not expect significant increase in demand this year. — As for the price whether the products rise in price every year? — No, ice cream does not rise in price now, within inflation — 2-3% a year. According to the forecast of Hydrometeorological center, in the capital in the evening rain with the thunderstorm will expect to fall on June 10, temperature will a little go down, but already on June 11 it will return to a 30-degree mark. Since June 13 because of small rains in Moscow will become couple degrees more cool in the afternoon. Night time temperature will change a little: from 13 to 17 degrees. To add BFM.ru to your sources of news?

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