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Date: 3 months ago   Category: Technologies

If not "Yandex", then who? The Russian IT giant is going to present own smartphone


The official announcement was not — only rumors and "leaks". Whether it will manage to the company to create really popular device? Or the smartphone of "Yandex" will comprehend niche oblivion, as well as other domestic devices? Photo: Grigory of Sobchenko/BFM.ru Officially did not promise any smartphone to "Yandex", but "proofs" are enough. Since the fact that the invitation on so-called "The confidential presentation of "Yandex" planned for Wednesday is issued in the form of a screenshot of the screen and finishing with the fact that the website of M.Video already published all characteristics of future device — allegedly accidentally. The cost of 18 thousand rubles, a stuffing quite standard for price category, is allocated unless existence of NFC for contactless payments. Not especially the leading analyst of Mobile Research Group Eldar Murtazin believes in success of the next smartphone under the Russian brand: Eldar Murtazin is the leading analyst of Mobile Research Group "Many expected that there will be no Google services, "Yandex" will give the reading to Android. But it did not happen, that is, in fact, it is the ordinary Google smartphone on Android with the preset services of "Yandex". There is no uniqueness. This smartphone in the most unsuccessful, probably, a segment today. It competes with such brands as Honor from Huawei, and it competes with Samsung and so on. In fact, the segment more than 15 thousand rubles is occupied with these companies, and for S-brands which are "Yandex" - phones too, there is nothing to catch here. And at the bigger price sales will not be at all. Well and the volume of the order which "Yandex" placed, says that in the company do not trust in the product, just as from "Yandex" - the station. There 800 pieces are sold, and several months these stations are banal were not made, that is it is such PR history. With the smartphone approximately the same. History very similar to YotaPhone — to tell that we can, but, in fact, not about sales". A success story you will not call the market of smartphones under domestic brands. Beeline, for example, bought the Chinese devices and just put on them the logo. But where were laid great hopes on YotaPhone — it had both an innovative second screen, and the international awards. Total sales of the first model were estimated in tens of thousands, the second, it seems, too found certain demand, and here the third was implemented only in China, and sales on the official site do not exceed two thousand devices. Whether it will manage to "Yandex" to remove a damnation? Valentin Petukhov is a blogger of Wylsacom "Yandex" - it is a strong brand from the point of view of services and the Internet, but absolutely any brand in terms of devices. I do not think that people will go to buy it specially. There are, of course, some fans, some number of devices in the first days will be sold only on an agiotage, but further there is a feeling that "Yandex" needs or to invest in marketing strategy, to popularize the device, including through retail, or to play the price. I have a feeling that in M.Video if it is not planned, then the company has this discharge a couple of days more to correct with

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