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Date: 3 months ago   Category: Life Style

Ideal concept: how to earn in restaurant business, selling dishes at inflated prices?


The new restaurant Insight in "Moscow City" for the first half a year has collected 300 million rubles at investments in 500 million. Attempt of an institution to sell dishes at prime cost in exchange for a paid entrance visitors haven't estimated the Photo: Submit depositphotos.com: you are very rich, were going to spend the large sum for a dinner in a pathos institution, have invited business partners or beautiful girls. On an entrance to the hall say to you: "Chip in together on three thousand from the person, buy the Dom Pérignon bottle for 20 thousand rubles cheaper". You: "For my oil company of 20 thousand rubles — sunflower seeds, but I have even not sat down at a table why I have to pay in advance?" In reply: "At the same time you will save on the Japanese beef!" Girls miss, partners quietly are angry. Somehow not comme il faut. The new restaurant Insight in "Moscow City", according to RBC, for the first half a year of work has collected 300 million rubles at investments in 500 million. With the idea of true cost (to sell dishes at their prime cost) the project has miscalculated: what is suitable for the middle class strains rich men. As a result the restaurant didn't begin to invent the bicycle, has cancelled a paid entrance and has wound several hundreds of percent on dishes. Frequenters of similar institutions, having seen habitual price tags, have ceased to suspect a dirty trick. The restaurant critic Oleg Nazarov:oleg Nazarov the restaurant critic "Traditionally in a laksheri-segment a margin of 300-500% tells about margins on the luxury-menu. If people go to expensive restaurant, it is meant that they are ready to pay this money. Of course, recently some restaurateurs began to try to reduce a margin to 200%. But all the same, if it is a laksheri-segment, it is meant that it is the big salary of waiters, it is expensive interior, expensive ware, that is all the same it is necessary to beat off therefore it is less than 200% even if the person very much wants to advance the institution, isn't present". The prices of some delicacies in Insight didn't begin to be raised. A beef stake from Japan, did of a cow who was tasty fed to her massage and turned on the classical music, and I remained on 7 thousand rubles in a portion. However it more likely exception, than rule. Clients, choosing luxury, are ready to pay. For example, fashionable Romanian cheese from milk of a she-ass, getting to Moscow after purchase at the London auction, can cost the transcendental sums. Caviar of a beluga albino will cost hundreds of thousands of rubles for a 300-gram jar. From 30 thousand rubles give a portion of some rare wild fish tricked in other part of the globe to La Maree. Kings of expensive menu — truffles, the restaurant critic Dmitry Alekseev:dmitry Alekseev the restaurant critic "Leaders in pricing says are magic underground mushrooms, that is truffles from Italy and France. Here everything depends on a season and the size. It is an auction product which can cost to any figures. There are champions: tens and hundreds of thousands of dollars for kilogram. Such products are sometimes imported just in a suit pocket. From Italy by plane, roughly speaking, they even by the check sometimes don't pass. The precheck is, and fiscal isn't present. We so never also learn actual cost". At peak популярн

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