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Date: a week ago   Category: Life Style

Great Britain forbade advertizing because of excessively thin model


On videos where "the sticking-out edges" of the girl are visible, the audience complained. Supervisory authorities called this advertizing irresponsible. Whether it is possible to see in Russia thin models in TV commercial? Photo: Alberto Pezzali\Zuma\TASS forbade TV commercial of the international online store NastyGal in Great Britain because of 22 complaints of the audience that in it acted, according to them, excessively thin model. The girl appears in several rollers. On a photo in a bathing suit the perspective of shooting and lighting emphasize strongly sticking out edge.Bikini of adverts BANNED for being of 'socially irresponsible' #NastyGal#NastyGalAdvert#AdvertisingStandardsAgencyhttps://t.co/au6enJMJHdpic.twitter.com/iAA8Lk3exz — Daily Star (@Daily_Star) on October 10, 2018. Management of advertizing standards of Great Britain stated that the advertizing NastyGal is socially irresponsible. Though the organization recognized that the weight and growth of the girl conformed to the recommended standards, there were scenes in which its poses drew attention to leanness. The organization decided that advertizing should not be broadcast in such look. The girls models with standards 90-60-90 who are successfully advertizing clothes on podiums on TV screens really can look not esthetically and seem to the audience thin, the director of the model agency i-Model & New face Elena Yermolaeva says. Elena Yermolaeva the director of the model agency i-Model & New face "Actually, in TV advertizing if you pay attention to our Russian TV advertizing, there you will not see here such here girls typically model. There models, but which are brought closer to our population because after all advertisers who remove advertizing want that that product which is advertized by the girl was bought are removed. And only the fact that people can associate with themselves is bought from us. Any woman will not buy laundry detergent which will be advertized by thin model. She will buy that laundry detergent which is advertized by the woman who is similar to it. Or yogurt. Yuvelirka a little at us is advertized therefore you will not see on ours, at least, screens here directly typically such models thin. Generally all are brought closer to the population. And even actresses, than models act more often". Inhabitants, however, criticize as those who seem to them too thin, and category of the plus-size models. If the first are not loved for promotion of the exhausting diets and anorexia, then the second — for advertizing of improper feeding and refusal of sport. To add BFM.ru to your sources of news?

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