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Date: 7 days ago   Category: Companies

From Russia perfume disappears?

Journalists refer to data of the Russian perfumery and cosmetic association. Representatives of the organization also expressed fears in a conversation with Business FM. Whether it is worth trusting messages that a part of products will leave the Russian market? Photo: Perfume in Russia can become less because of new rules of marking, Izvestia claims. The innovation as told in the Russian Perfumery and Cosmetic Association (RPCA), has to begin to work on December 1, however will pass test of a system from March to November. Will apply the special signs containing the digital cryptocode on packings. For this purpose producers have to have special devices and the software to them.

By estimates of association, one plant will spend for devices for marking and re-equipment of all technological process at the enterprise about 30 million rubles. Because of new rules some products can be reduced by 10%, and some foreign brands of spirits and toilet water will just disappear from counters of the Russian shops by the end of the current year.

Here that the executive director of the Russian perfumery and cosmetic association Aleksandra Skorobogatova told: — Both distributors, and retail also have to get the equipment and systems which will read out and transfer this information to the operator. All this demands big expenses — financial, temporary, logistic. Therefore many companies will or reduce the product range, or in general to bring perfumery out of a turn of the rulers. Retail can also not specialized refuse selling of perfumery. Respectively, all this will lead to the fact that we will see less perfumery products on shelves, some products completely will disappear. And what will remain, naturally, will rise in price. To say about as far as from it the price will increase, so far it is difficult because still there are neither calculations, nor legislative any bases, nor technological and technical instructions as to carry out all this. But it is unambiguously possible to say that for inexpensive perfumery which costs within 500 rubles it will be rather noticeable increase — for the consumer. For luxury perfumery which costs from 3 thousand rubles and above it will be less noticeable. — And all this will be reduced by 10% in total or can more? — Perhaps, more. These are presumable calculations. Some, for example, brands of the niche perfumery or perfumery supplementing clothes brands just completely will disappear. The problem of disappearance of perfume is obviously exaggerated, the byyuti-blogger Sergey Ostrikov considers, and favourite spirits of Russians from counters will not disappear: Sergey Ostrikov is byyuti-blogger "A priority for perfumery at us — fresh fruit aromas, fresh flower aromas and in general all variations of freshness. Preferences in Russia are that. As for interruptions in perfumery, at the moment so far the problem is exaggerated. The only thing that can suffer, is niche perfumery which was already not in mass demand. That is



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