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Date: 11 months ago   Category: Society

From a joke — to the capital of the province. In Russia will spend 4 billion rubles for advance of tourism


World Cup 2018 has stirred interest of foreigners in the Russian cities. Come not only to Moscow and St. Petersburg, but also to regions. What tourist capacity of the small cities of Russia? Photo: Public Domain in Russia will spend more than four billion rubles For advance of tourism. It is said in the working version of the federal program till 2025, the Izvestia newspaper has reported. The most part of the sum will go for advertizing of the Russian tourist's product. But experts say that the FIFA World Cup which has stirred interest of foreigners in Russia became the best advertizing. Moreover, owners of passports of the fan, so-called Fan ID, can drive to Russia without visa until the end of the year. So far Moscow and St. Petersburg though tourists came remain the main directions for foreigners and come also to other cities of the FIFA World Cup. One more segment popular both among Russians, and among foreigners — ecotourism: trips to Altai, Baikal, to Karelia. Elena Lysenkova the CEO of Hospitality Income Consulting "In recent years, and, besides, it was urged forward this summer, the interest of the tourist in the field of a travel to the non-standard cities, for example, to Murmansk, Kolomna, Ryazan, Tula, Sochi, Kaliningrad, Yekaterinburg, grows. He is estimated in several thousand people in each of the cities so far. He isn't some strongly changing structure of tourist consumption in these cities, but the tendency is extremely positive". Each Russian city has features which can be used for involvement of tourists, including, foreign, the head of ANO Stolitsa provintsii Vasily Dubeykovsky is sure. He one of creators of a brand of the city of Uryupinsk. Till 2000 Uryupinsk appeared unless in jokes, in the story by Mikhail Sholokhov "The fate of the person" and in the movie by Sergey Bondarchuk on this work. But then in the city there was the brand manager, and locals have decided to turn Uryupinsk into the capital of the Russian province. The city is famous for goats with unusually warm and gentle down of which do yarn, and the local river is recognized by UNESCO of the cleanest in Europe. Activists have by own efforts organized the exhibition in Berlin devoted to Uryupinsk plan the same actions in New York and Melbourne. All this attracts to the city both Russians, and foreigners, Vasily Dubeykovskiy: tells — When to us there comes, for example, the office party of the Kaspersky Lab company, we ask them why they have arrived. They say: well, how why? Because Uryupinsk. In the relations with foreign partners we so far only at an initial stage. We have streamlets, but so far we are more focused on in-Russian communication. And we understand clearly that our brand — Stolitsa provintsii — exclusively internal use, within the country. The term "province" isn't translated at all in that connotation which is used in Russia. Around the world the province is area, the region. And plus in the world don't know us, that is if in Russia due to comical popularity, at the expense of the movie because Sholokho

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