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Date: a month ago   Category: Companies

For all occasions: Sberbank registered tens of trademarks


German Gref allowed emergence of the Sber brand in December. "Today we much more, than bank, we already rather big ecosystem" — the head of Sberbank Foto said: Grigory of Sobchenko/BFM.ru registered Sberbank tens of trademarks, such as "Sberkids", Sberkaf, "Sberkot". As appears from the SPARK database, uniting for all became the new Sber brand. In December of last year the head of bank German Gref already allowed fast rebranding. According to him, the name "Sberbank" will remain only for financial services. German Gref the president of Sberbank "Today we much more, than bank, we already rather big ecosystem, it will grow and cover 360 degrees of our clients, both legal, and natural persons. Concerning the name it is necessary to understand that in the name the word "bank" all the same has to be present at a financial part under the law. In general Sberbank as an ecosystem — any more not absolutely, probably, exact history". Soon after Gref's statement Sberbank bought the domain sber.ru. The application for the Sber logo with a green symbol of bank was submitted in October of last year. Scope of the trademark is stated the widest — from food and alcohol to clothing stores. After registration of the Sber brand the bank will be able to use any combinations without execution of separate patents, the head of department of trademarks Patentus Dmitry Markanov says. Dmitry Markanov the head of department of trademarks Patentus "If to compare two designations — Sberbank and Sber, obviously, Sber much more universal because designation Sberbank in itself contains the instruction on services sector. The designation "Sber" is, so to say, fantasy and gives to the owner much more chance in respect of registration, including services for insurance, it is also possible to consider registration of this designation for services of transport and so on. Further it is possible to use this designation concerning much more full range of services and, perhaps, even goods". Today in an ecosystem of Sberbank more than 20 companies of different services sectors appear. For example, electronic commerce — Yandex.Market, medicine — DocDoc, real estate — Domklik. To add BFM.ru to your sources of news?

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