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Date: a month ago   Category: Life Style

Fans of luxury brands have tightened belts


Bonus brands have shown decrease in revenue, the most essential — at Chanel. But it won't affect the premium market, experts say. Besides, mastodons of fashion have a little given way to the protest "haypovy" direction of the Photo: depositphotos.com B of Russia stabilized sales of luxury brands. After the essential growth of turns in 2016, "daughters" of global brands have recorded decrease in revenue, RBC reports. The most essential decrease shows Chanel. Revenue of a brand in Russia for last year has dropped by 5,5% — to 13,5 billion rubles. Hugo Boss — minus of 3,5%. Christian Dior has lost slightly less than 1,5%, and Prada — is slightly more. However, RBC otmecht plus dynamics at Fendi and Burberry — for 40 and 16% respectively. Also Tiffany and Bvlgari have grown. It is more correct to call this situation not falling, but stabilization, the commercial director of the Fashion Consulting Group company Anush Gasparyan says. Anush Gasparyan the commercial director of the Fashion Consulting Group company "If after all to return by 2016 because we observed a certain splash there, is several factors which have returned the Russian luxury market of luxury to growth: in connection with ruble depreciation Russians have reduced trips to shopping during crisis abroad and began to buy luxury goods in Russia. Besides, it should be noted, certainly, a high flow of tourists, especially from Southeast Asia, from China which come to us on shopping. It is necessary to tell that about 10% of the market are the share of luxury and bonus brands, and, as a rule, this share in crisis remains invariable". Growth of sales in 2016 in many respects was result of pent-up demand. Results of the 2017th demonstrate only his redistribution, the founder of a marketpleys of luxxy.com Vladimir Evladov is convinced. Vladimir Evladov the founder of a marketpleys of luxxy.com "There are also other brands, young brands appear, and the Russian brands gain steam. In general in 2017 the so-called "haypovy fashion" — protest fashion youth has very actively begun to develop: it and Supreme and "Gosha the Rubchinsky", that is they have begun to head such rebellious movement in fashion. Such mastodons as Chanel, Dior, a few sales have shared with these young people, the coming brands. There is nothing negative in it. I think that 2018 all the same will show growth small in relation to 2017". This forecast is spoken well also by the fact that the market of luxury shows already two years plus dynamics, following the results of the 2017th he has grown to 236 billion rubles, and in the 2018th with guarantee will add still. Growth will obviously be promoted by the past championship: 10% of fans were from Celestial Empire, and Chinese stimulate a retail as nobody. To add BFM.ru to your sources of news?

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