Earlier FAS has said that Akvilon Invest points to a physical defect — a small breast. Both advertizing, and a verdict of anti-monopolists have revolted the public. Meanwhile, it is not the first ambiguous advertizing of this company of the Photo: depositphotos.com Experts FAS recognized a small breast at women as a physical defect. Everything has begun with advertizing of apartments of the Akvilon Invest company in the Arkhangelsk region. On billboards the woman measuring to herself by a centimetric tape a breast has been represented. The signature said: "We have small prices and many complexes". Someone has complained of this advertizing FULL FACE. The advisory council of department investigated a photo and has rendered a verdict: the company points out physical defects at women — that is a small breast, and it is offensive. Have brought the conclusion to trial for initiation of proceedings about administrative offense. The builder is threatened by a penalty to half a million rubles. The company denies fault, FAS call opinion of experts subjective. Georgy Gudim-Levkovich of the deputy director for public relations of Akvilon Invest "When carrying out the advertizing companies Akvilon Invest holding doesn't pursue any aims, except provided for this kind of activity by the law "About Advertising". As for the images used during advertizing campaign in April of this year, according to us, in this case everyone sees what he would like to see. And the opinion of experts is too private subjective opinion of specific people which aren't the only thing unconditional true and the ultimate truth. Once again I will emphasize that our company doesn't pursue the aims to do harm or to offend any group of persons. And legal disputes can be resolved in the order provided by the law". In Akvilon Invest don't expatiate on details of scandalous advertizing campaign, as well as on advertizing policy of a brand. One of versions — хайп for the sake of sales or increase in recognition of a brand. However such method will frighten off buyers more likely, than will force them to buy the apartment, the CEO of communication holding RUCOM Vladimir Levochkin considers. Vladimir Levochkin the CEO of communication holding RUCOM "To tell precisely, they will get profit after this advertizing campaign plus media noise which they receive, it is difficult because such purchase as the apartment or investments into the real estate — it has, as a rule, put family in our cultural realities. And not all can approve such communication receptions. Not all those who make the decision on such investments. In family, in that segment of the consumer on which this advertizing is calculated. It will be noticeable much. To attract someone, to push away someone. To cause a smile or a grin, or just an agiotage in media after involvement of FAS to it in someone. But such projects, as a rule, don't come to an end with excess profits or growth of sales because they are ambiguous". Meanwhile, it is not the first ambiguous advertizing of Akvilon Invest. Three years ago outdoor advertizing was decorated by posters where the woman, having turned a back, has taken off a shirt. And slogan
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