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Date: 6 months ago   Category: Life Style

Dudization of the Russian YouTube


Network air was captivated by channels which main content — an interview. Shows are multiplied nearly every day. Business FM asked the famous journalists on what they are ready to spend the time, and experts of the advertizing market explained why there were so many persons interested to repeat Dudya's success of the Photo: Sergey Savostyanov/TASS cannot Watch all YouTube interviewers — them already too much. "Вдудь", "And to talk?", GazLive, "Talking heads", "The people", "Oleg Menshikov's OHM", "eshchenepozner", Agent Show, Vpisk, Big Russian Boss, "The gentle editor" is not a complete list of channels. Somewhere talk generally show business, somewhere politics, somewhere it is more about hip-hop or humour. Somewhere use foul language, somewhere not. Somewhere there is more advertizing, somewhere it is less. But everywhere ask questions to guests. Whether these questions are good and whether guests — a question of taste are interesting. And here figures. "Вдудь" — 4.3 million subscribers and nearly half a billion viewings on 74 releases. "And to talk?" — 226 thousand subscribers and nearly 20 million viewings. THAT Gazgolder and Nastya Ivleeva with her Agent Show — on two million subscribers. It is more and more interviewers, but also the market of advertizing on similar channels grows too though, of course, with each other they already compete. Here is how according to the founder and the creative director of the Players agency Vasily Yashchuk looks top-3 colloquial shows of YouTube on income level: Vasily Yashchuk the founder and the creative director of the Players agency "Costs one placement at Yury Dudya from one million rubles depending on a brand and category. The second place — GazgolderLive with the wonderful person Vasily Vakulenko, Basta. There too one placement costs from one million rubles. GazgolderLive is good the fact that at it it is possible to make several advertizing placements, but there is much higher than the cost of production of one series. If Yury Dudya has a low prime cost and low expenses, then Gazgolder spends a lot of money for production. The third place is Agent Show with Nastya Ivleeva, a format which very quickly develops. Even if to compare with Dudem and GazgolderLive, Nastya on growth rates is ahead of them considerably". Further, according to the expert, there are Big Russian Boss and "The gentle editor" with the price tag from 300-400 thousand for integration, but it is value judgment. Other industry members distributed places in this rating a little differently. Only the first place of Yury Dudya — the absolute leader is indisputable. And it is deserved, the CEO of Dozhd TV channel Natalya Sindeeva considers: Natalya Sindeeva the editor-in-chief of Dozhd TV channel "I try to watch Dudya, but, unfortunately, not all I am in time, all his interview and movies which it does, and I take great pleasure and in an amicable way I envy sometimes. To me what is done by Irina Shikhman is very nice — "And to talk?", and further already as it will turn out. It turns out to look sometimes at Parfyonov, too with pleasure I look, but sometimes something palms off YouTube, and then I can get on something absolutely unexpected, but just is not enough on all the time". Leonid Parfyonov, unfortunately, could not отв

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