What criteria say that the developer should trusting the Photo: FGC "Leader" the Recently National Agency of Financial Researches (NAFR) has conducted curious survey. Experts have set to the Russians living in 42 regions of the country, a question: "Now works hard at the real estate market different builders, but one of them reliable, and others — aren't present. In your opinion what demonstrates reliability of the builder?" Still a year ago from the 100th similar formulation of the question just nonplused 33 persons, and now such "undecideds" there was only 4 of 100. And all others very vigorously and accurately told what criteria regard as of paramount importance. All — important, three — первостепенныеПо to opinion of respondents, among significant characteristics of reliability of the builder there is an adequate offer price, existence of mortgage programs (and surely programs of the leading banks), existence of the license, a possibility of online-observation of the construction course, large total structural volumes. On importance of the last criterion as it becomes clear, neither crash of SU-155, nor bankruptcy of Urban Group has affected: Russians still trust the companies with big portfolio of projects more, than to their smaller colleagues. And the three of leading characteristics if to arrange them on extent of increase of importance, looks so: the recommendations of friends and relatives (26% of voices), the handed-over objects (44% of voices) and reputation (62% of voices). For any serious builder, long ago the attendee at the market and going to increase only the presence, it is obvious that all three criteria are interconnected: the handed-over objects form reputation and at the same time form a basis of recommendations, the reputation in principle is impossible without the handed-over objects, and someone will begin to recommend the company with bad reputation hardly. And all other characteristics aren't groundless" too, existing in itself, separately from others. For example, are sure of the FGC "Leader" entering ten the largest builders of the capital region that today the key formula of making decision on purchase of the apartment is "reliability and reputation of the builder", plus "an object arrangement", plus "offer price". And as additional benefit serve the qualitative, conceptually worked and modern projects, consumer confidence that houses will be leased in time, broad variability of apartments which can be got at different stages of construction readiness, and besides without finishing, with finishing, with finishing and furniture. Whether similar approach works? Perhaps, here the statistics even not of transactions per se, but repeated transactions can serve as a bright example. The FGC "Leader" have analysed a situation for all the time of work on all the objects, and them in a corporate moneybox there are already more than 20. And so, it has become clear that there is a lot of repeated transactions, and they consist generally in projects, already complete or close to end: we will tell, in the UP quarter "New Tushino" which is just completely put into operation they were 2%, in an UP quarter "Western Kuntsevo" — 4%, in the bonus house "Dy
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