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Date: 4 weeks ago   Category: Realty

Builders have found advantage in graffiti


The CEO of the Metrium company Natalya Kruglova of the Photo has told about pluses of emergence of this art form on facades of buildings of Business FM: Anton of Novoderezhkin/TASS the Moscow City Duma has adopted on May 17 the law according to which from now on inscriptions and stickers in style of graffiti need to be coordinated with the authorities and citizens. Otherwise the artist or the owner of the building will have to paint over work. On the one hand, fight against art hooliganism, against another — graffiti for a long time not a synonym of vandalism. Though the authorities have no unambiguous relation to this art form neither, nor at players of the real estate market, nor at citizens. As notes the online magazine arch:speech, successful graffiti become a part of city image, attract tourists, especially if to consider that many star artists are engaged in painting of walls — to take at least Banksy who has recently become the character of the Moscow exhibition scandal. But not all graffiti are of art value, and the untidy type of walls affects the rent and selling cost of the house. Generally, good graffiti — it is good, and bad — it is bad, but as one rules to regulate both that and others, unclear. So far the authorities think how to neutralize sidewalk artists, developers, according to the CEO of the Metrium company Natalya Kruglova, with might and main use pluses of graffiti: Natalya Kruglova the CEO of the Metrium company "Emergence of graffiti — they are called still by "murala", such big images on facades of buildings — helps to solve several problems. First, connection of art and housing construction attracts the consumer who has got used to the standard, depersonalized housing. It is still an opportunity to draw attention of the general public and the market to this project. Secondly, it is the additional channel of broadcast of ideology of a housing estate for the consumer. For example, if it is the family project, then some images which beat this subject support it, create an additional emotional message which is perceived by the consumer positively. Third moment: now try to choose a unique housing estate, and such elements impose the consumer". As Natalya Kruglova notes, for the builder it has huge plus: the previous project is more recognizable, the liquidity potential for the following sales is higher. To add BFM.ru to your sources of news?

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