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Date: 3 months ago   Category: Realty

Builders do not hurry with digitalization


In spite of the fact that almost all developer and construction companies participating in Strategy Partners poll call digitalization the strategic priorities, regarding achievement of concrete effects they promoted not really far, experts of the Photo say: Sergey Malgavko / TASS the Strategy Partners Company conducted a research of level of digitalization of developer and construction companies. More than seven tens companies with the most different scale of activity and specialization participated in poll: players of the market of construction of housing, commercial real estate and infrastructure facilities. The first and, perhaps, main conclusion of a research: on a question whether you consider digitalization the strategic priorities, more than 40% of the interviewed companies answered "unambiguously yes", about another 50% told "in principle yes". The real estate market traditionally is considered quite inert regarding perception of new, especially digital technologies, but, as we know, it is necessary to thank at least for intentions. And judging by the second important conclusion to which the partner of Strategy Partners refers, the head of practice "The real estate and infrastructure" Elena Kiselyova, is first of all about intentions so far. Elena Kiselyova the partner of Strategy Partners, the head of practice "The real estate and infrastructure" "Regarding achievement of concrete effects and level of digitalization most the interviewed companies promoted not really far. We specially divided the companies into leaders, middlings and outsiders. For example, in terms of depth of study of strategy of digital transformation carried to the companies at which really high quality, is possible about 20% of respondents, and that with the note that we after all did not check what really happened in the companies: they answered questions of the questionnaire". Most the companies began the digitalization with a link of marketing and sales: this area underwent the most obvious transformation. And here at the level of production everything faded and is weak: the majority of present building sites a little in what differ from the predecessors who did not hear about the Internet of things and BIM technology. To add BFM.ru to your sources of news?

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