Sketches of new signs were published by the QuttroWorld portal. The edition reports that these logos are given for registration in patent departments of Germany and the USA to the Photo: Benoit Tessier/Reuters Is updated in 17:38nemetskaya the Audi company plans to change the emblem, the QuttroWorld portal reports about it. The first sign represents outlines of a contour of four rings, without internal crossings. The second consists of two parts, each of two half rings. Audi Trademarks New Four Ring Logos In Germany and the US — https://t.co/HKuOvAlYAxpic.twitter.com/ONqZPlcQmG — quattroworld.com (@quattroworld) on October 12, 2018. The sense of rebranding will become clear later, the Russian graphic artist and the designer Igor Gurovich comments: Igor Gurovich is graphic artist, the designer "On this piece it is absolutely impossible to understand who works there, probably, it is connected with the fact that one picture was replaced with another — beautiful and habitual on ugly and unusual. That it why it is necessary and when everything begins to work, we will understand a plan. Now it is only iceberg top, people changed something. For certain there is some reason, hardly the Audi company would like to throw out a huge number of money to burn just to annoy fans of a logo". Under an assumption of an Internet resource the carmaker will place the first option on electric cars, the second — on elite cars which will be issued under the Horch brand and will become competitors for Mercedes-Maybach. It is planned that the flagman Audi A8 Horch sedan will be the first model of this series. Such updating of a brand — quite usual practice even for such eminent giants, the car expert Roman Gulyaev considers: — Logos of brands change. It is evolutionary process which happens usually time in 20-30 years. At Audi the logo changed several times, it is possible to look at evolution of brands. The brand changed too, earlier it was called Horch, in honor of the founder Augustus Horkh, and the decision to call it Audi was made then (in Latin "listen"). It was, respectively, after war when the Horch brand soiled itself during war. You should not worry about the Audi brand, these are normal evolutionary changes. — Audi is the certain monolith working in all segments at the same time. What can the attempt to double a brand lead to? — It is periodic process when new brands are formed, especially the Chinese colleagues who on one ruler do three-four brands suffer from it. Probably, it is valid in these ultra - and Audi premium segments urgently new brand was necessary, they remembered about Horch. Besides the same hint, as Maybach, because it in honor of a surname of the founder. Did not give official comments on the new Audi logos at the time of the publication. The logo in the form of four crossed rings appeared at the company in 1932 and designated merging of the competing car makers. The last change of a logo took place in 2009 when it became more volume, also the name font changed. To add BFM.ru to your sources of news?
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