The Chinese company declared new business together with large Russian partners. A main goal — advance of the Russian goods abroad. It is not the first similar attempt. Whether there will be she successful? Photo: Aly Song/Reuters In Russia appears the giant of online commerce. Everything sounds very seriously: the joint venture includes MegaFon, Mail.ru Group which co-owner — Alisher Usmanov, from the Russian authorities — Direct investment fund, and the main participant — Chinese Alibaba which will have a control in joint venture. The corporation will bring the Russian business and money in the joint venture, the sum is unknown. The government investment fund will deposit funds too — 300 million dollars — in exchange for a share in the enterprise. MegaFon will exchange shares with Alibaba. At last, Mail.ru Group invests means too. Judging by statements, the main idea is an advance of the Russian goods in the foreign markets. Whether there will be success? Denis Kuskov the CEO of the information and analytical agency TelecomDaily "Now in Russia for the present isn't present such platform which could brag and compete with foreign players of the market. And attempts really were. So far they weren't crowned with success. In this case rather strong partners are chosen. But even these strong partners have certain moments connected with the fact that not always everything turns out from time to time". The founder and the owner of Alibaba billionaire Jack Ma is not the first year in the Russian market actively interested. Three years ago he has visited Russia and has met Vladimir Putin. Then I tried to agree with Sberbank, but the transaction hasn't taken place. RBC writes that this cooperation bore risks of national security: the Chinese corporation though the friend and the companion, but is the foreign investor, and didn't begin to allow him to infrastructure of the largest national bank. Sberbank as it was simple to predict, didn't leave the idea of electronic commerce and as a result has invested 30 billion rubles in Yandex.Market. And German Gref said too that in the long term this cooperation will promote export of the Russian goods too. Fedor Virin the partner of the Data Insight agency "Why Alibaba has agreed with Mail.ru, but not with "Yandex"? Because he and with Sberbank hasn't agreed with "Yandex". And there are no other large players interesting to Alibaba, in this market: Ozon is small, Wildberries which meanwhile is narrowly segmented and, above all, they have same things as at Alibaba, already is. And Mail.ru has an audience and technologies — "Yandex" has an audience and technologies. Sberbank has money — RDIF has money. Here and all structure of the transaction". "Yandex" should face even more powerful competition now: his "Market" in August had nearly 112 million visitors, Aliexpress in Russia has 188 million. Now Mail.ru will share with the Chinese shareholder the main property — audience in 100 million users. But you shouldn't forget that Alibaba already had one unsuccessful attempt. The Ministry of Industry and Trade announced the platform, joint with Chinese, three years ago
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