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Date: 8 months ago   Category: Companies

Alexey Ivanov: "The paid television in Russia develops and will develop"


Alexey Ivanov.
The CEO of "Satellite MTS TV" Alexey Ivanov in an interview of Business FM has told about the one who watches television as an old format sustains the competition to the Internet and what technologies operate this market Alexey Ivanov. Photo: the press service of MTS according to him, television remains the most popular source of information for which the huge amount of time is spent. There were research TMT figures according to which for the third quarter your company has connected 75 thousand new subscribers, and it against the background of decrease in a subscriber base at your colleagues and competitors. What do you explain both the first, and the second with? Alexey Ivanov: For the mature market it is very important to define growth points. At us such three. First, it is availability of the equipment. We remain available. It is enough to tell that now the complete set of the equipment costs cheaper, than the average smartphone. A set — about three and a half thousand, the smartphone as you understand, more expensively. In addition we give television in very high quality, we have 37 channels in HD, there are ultra-HD channels, absolutely free from the point of view of inclusion in a basic package. We have from the very beginning begun to be guided by qualitative content with certainly good picture. Besides that we remain qualitative, we also are available at the price. And, thirdly, we are still close to the people meaning that we are within our salons shops, our partners and our agents in each area and in each region. If to speak about satellite television, then it is the only technology which closes all Russia. It is worth to remember feature of the Russian territory where a part of the population has no alternatives for receiving paid good content and in general carrying out leisure. And in this sense satellite television — what can help all. Our development of the last year when we, Satellite MTS TV, have literally rushed on the market and began to influence him, shows correctness of the chosen strategy. At the same time we see in the market of a prerequisite which give us confidence in the future of the television market in Russia. And in what these prerequisites? Alexey Ivanov: In general the MTS Group of companies is the companies which provide different types of television services: satellite, cable and mobile television, and we see that there is an interest in all directions of television watching. Very interesting figures concerning that how many people will see off time about the TV: these are about 6-6,5 hours a day. At the same time, from the point of view of paid television, it is undervaluation history: these are only 0,2% of expenses of the Russian and it is incomparable to figures on the world. On average it is about 4%, and in Brazil — 7%. It means that the paid television in process of the growing will be more interesting as business. Modern audience of satellite television: who these people and what their preferences in the field of video? Alexey Ivanov: In general it is the most ordinary people. There are those who say that they don't watch TV, so-called TV-free at all, but we see on real and

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