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Date: 4 weeks ago   Category: Technologies

Again in a trend: demand for the Russian refrigerators grew

Krasnoyarsk plant of Biryusa refrigerators.
For example, the Biryusa refrigerator got to the rating of the most popular types of household appliances. Why domestic is in demand? Krasnoyarsk plant of Biryusa refrigerators. Photo: Igor of Mikhaylishin/TASS Domestic manufacturers pull down a stereotype that high-quality household appliances in the country are not produced. The Russian brands got in top-10 the most sold household appliances according to the Spinning top portal. The press release came to Business FM. Besides, make the majority of the sold foreign brands in the territory of the country, including Samsung, LG, Siemens, Candy too. Buyers trust quality of the Russian refrigerators with long-term history more and more. The Biryusa refrigerator and the sewing machine "Tea" got to the rating of the most popular types of household appliances. At the same time refrigerators — the most sold household appliances. 20% of sales in this segment are the share of them.

Put also that Russian is cheaper, and now economy time, the expert of the Chudo.Tech project Daniil Golovin says: — In this case in a segment of refrigerators now at the price of 20-30 thousand rubles you can buy the excellent refrigerator or, maybe, a brand from where from the former USSR, quite packed technologically. It will be all main modern technologies which are in a segment of refrigerators now. — And if to speak about import? — Here it is necessary to understand that import brands of domestic production can be taken cheaper, just there will be already basic versions where any modern decisions, maybe, will not be. It will be such basic complete sets, that is it is possible to buy also to 20 thousand rubles the refrigerator, here everything depends on opportunities. And as for foreign brands of foreign production if to take comparable on a stuffing of technological model with those which are manufactured in Russia then it is necessary to begin, probably, thousands from 45-50 and so on if they are not manufactured in Russia, and come here from where. To the modern Russian buyer it is not so important where these or those household appliances are made. Choose according to characteristics of quality and the price, and the domestic equipment is well-loved by Russians "cheap but good" today, the co-owner and the president of DNS group of companies Dmitry Alekseev says: Dmitry Alekseev the co-owner and the president of DNS group of companies "The buyer is guided by a ratio of set of quality and the price. Now the objective reality is that in Russia it became profitable to manufacture household appliances, respectively, the industry gradually develops, and she allowed to make a product including she Russian, under the Russian brands which is competitive and better suits the buyer. Objective process. Actually the question on the fact that there are some basic difficulties something to invest, to manufacture qualitatively in Russia, all this nonsense. Easily all is possible, the only thing, certain prerequisites are simply necessary. From the point of view of refrigerators and other major appliances, a star met, competitive advantages appeared therefore we and наблюд



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